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Creative kit tiktok theverge1/31/2024 To better understand this new frontier of information sharing, I spoke with Pique Action founder and CEO Kip Pastor, who told me that "91 percent of millennials and Gen Z consume news and information from social media weekly." Using that trend as a guiding light, Pique Action helps companies and creators cater their innovative tech to the chronically online generations. Or you have videos that detail France’s new law requiring solar panels in car parks garnering over 22,000 likes. Instead of dryly regurgitating the numbers from the latest IPCC report into a camera without offering any guidance to solving the problem, companies and creators alike are releasing videos about making the solutions to climate change sexy. A diverse group of people are providing information and educating audiences about the climate crisis in a hopeful and engaging manner. And because of the levity infused in the content (and countless beauty influencers’ tone-deaf flaunting of their sponsored trips to Dubai), it can be easy to write off TikTok as an enjoyable waste of time, filled with funny but ultimately shallow videos.īut, per usual, nothing is that black and white (except the three giant black and white cookies currently in my freezer, obviously). And while I scrolled through the creators’ hilarious songs about Greta Thunberg and informational videos outlining how to convert a plot of land into a food forest, I kept thinking to myself: There is no way Walter Cronkite anticipated this as the future coverage of Earth’s rising temperature.īecause behind the humor and green screens, many TikToks are really just a performative form of journalism and education (see The Washington Post’s humorous TikTok sketches as a shining example). Each individual earned their spot for their creative use of the app TikTok to tackle the subjects of environmental racism, activism and education in a nuanced manner. Harvard University and Pique Action recently released their "Climate Creators to Watch 2023" list.
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